Job Description

Senior Executive - Campaign Management

Responsibilities:

• Plan, execute, and optimize high-performing paid media campaigns across Google, Meta, LinkedIn, and Microsoft Ads to drive conversions and revenue growth.
• Set up and manage tracking across paid media platforms using Google Tag Manager (GTM), GA4, and other tracking tools to ensure accurate data-driven decision-making.
• Analyze campaign performance and build data-driven reports, dashboards, and insights that guide future media investments on a weekly, monthly and quarterly basis.

• Continuously optimize campaigns to improve efficiency, reduce CPA, and enhance ROAS through A/B testing, audience segmentation, and bid strategies.

• Strong knowledge of e-commerce and B2B campaign tracking and optimization is key.
• Benchmark performance across all online channels and provide advice on KPIs based on performance analysis.

• Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data.

• Analyzing online user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution.

• Discovering opportunities to use innovative methodologies and improve the analytical procedure.

Experience:

• Minimum 2+ years of hands-on experience in paid media campaign management (Google Ads, Meta Ads, LinkedIn Ads, etc.) – E-commerce & B2B experience preferred.
• Bachelor's degree/Diploma in Management, Marketing, IT, Statistics, or related field is preferred.

• Working knowledge of various digital tools and platforms including but not limited to Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager, LinkedIn Ads, Meta Ads

• Strong expertise in tracking, attribution modeling, and GA4 setup – ability to troubleshoot and optimize tracking implementations.

• Proven ability to launch, manage, and scale paid campaigns with a focus on performance marketing and conversion optimization.

• Experience with reporting, analytics, and data interpretation to provide actionable insights and improve paid media strategy.

• Google Ads/Analytics/ or any other Certification is preferred
• Strong knowledge of e-commerce and B2B campaign tracking and optimization will be key.
• A passion to learn and stay updated on the latest trends and technologies
• Demonstrate excellent interpersonal and analytical skills.
• Integrity, accountability and adherence to company procedures and policies.